European fashion brand Reserved is to open its largest Bulgarian store in City Center Sofia in late summer. The lease contract for the store that comprises approximately 2,300 sqm of leasable area, situated on two levels was signed in February. With this step, LPP Group, brand owner of Reserved, joins the anchor tenants in City Center Sofia and becomes the largest fashion retailer in the shopping center.
The opening of Reserved is scheduled for mid-August. It will offer the largest range of women's, men's and kid's clothing. The layout design embodies the latest Reserved store concept. Following the acquisition by Revetas Capital, City Center Sofia has been in the process of restructuring, aimed at optimizing layouts and improving performance. The retail center is on its way to full repositioning as convenient location for every day shopping, business meetings and free time.
Established in 1999, Reserved is the first own proprietary brand of LPP Group. The group has been presented on the fashion retail market for more than 20 years. Nowadays, LPP operates more than 1600 stores in 18 countries including nearly 500 Reserved stores.